Out are the days of wearing back and khaki, white and jeans, or matching polos. These days photography is taking on more of a candid, editorial style and you can get fun with your clothing! The goal is to have everyone compliment each other, but not be too "matchy-matchy." Try to avoid big logos on t-shirts, but don't be afraid of colors or patterns.
Layer, Layer, Layer
Layers and texture look great in a photo. As with all design principals you apply when decorating your home, texture looks fabulous in photos! By adding a blazer or fun scarf, not only does it make the picture look more complete, you can drop the layers toward the end of the shoot for a completely different look. The best news is layers are very in right now, so it won't be hard for you to achieve this look!
Have a Wild Card
I always tell my clients to have someone be the stand out "wild card" in the photos. I like picking a fun, crazy pattern like an animal print or hounds tooth cardigan. You can also have that "wildcard" wear the accent color as their main color. It mixes things up and can pull an entire look together.
(The baby is the wild card here)
It's All in the Details
I can't stress this tip enough! How many times have you heard that phrase: "it's all in the details?" Well..... it's true! Decide your accent color and add that color into your jewelry, shoes, undershirts, scarf, tights and hair bows. It adds that extra flair you need to make for a fun, sassy picture. :-)
My sisters and I chose to go with tans and blues. We knew we would be shooting with brick and blues and reds/orange are great colors together. As you can see in the above picture, Brittany (the middle) is accessorizing with blue (she has blue bracelets on the other hand). Kayla (left) is wearing a bold blue color to make her the wild card. I (right) have on a more teal blue underneath my shirt so it isn't so bold and blue like Kayla.
We decided to also shoot with Brittany's daugher so we put her in a pattern to be the prominant wild card.
If in Doubt, Ask Your Photographer (ME)!! :-)